I am a graphic designer based in Winnipeg, Manitoba, Canada. My digital creative arts journey started with none other than the wonderful MS Paint running on windows 95! For those of you that remember, you'll appreciate the novelty of this computing relic. Though I have since adopted the Apple ecosystem with all my devices, I do have to thank Microsoft for my humble beginnings.
Once I discovered the limits of MS Paint, I quickly made my way to the ever popular, Adobe Photoshop. Since making the switch over 20 years ago, I have invested thousands of hours honing my skills in Adobe creative applications. Since 2008 I have had a great opportunity to showcase my skill set both in employed positions as well as to my own clientele as a freelancer.
As a business owner, Im finding my interests and specialties lie in helping other business owners develop their own branding. Whether in new or existing business, I focus my attention specifically on developing brands, specializing in logo design and web development services for my clients. I can, on occasion, be persuaded to deviate, but for the most part, my priorities lie in building brands.
On a personal note, when I'm not behind a computer, you can often find me behind a guitar playing music with other musicians or pulling on wrenches in my garage. Being a former mechanic and contractor/home renovator, by trade, I've acquired a knack for problem solving and working with my hands. I like to think I give both left and right brain ample exercise with my hobbies and interests.
Why Hire Me?
Im glad you asked! Graphic design is a very broad term. There are many facets and specialties within it. It is not a "one size fits all" type application. Some designers specialize in raster based work like painting, sketching or photo manipulation. Others work primarily with vector based design like typography or illustration, while others focus on 3D rendering or even animation.
All these skills have their place. Designers often utilize a combination of these skills and can be easily displayed with the use of a portfolio. When it comes to brand development, there's a an imperative skill set requirement that necessitates more than just a one trick pony. A branding designers toolbox needs to reach far beyond just a technical understanding of the software and the creative ability with a pen. A designer suited to effectively offer brand development services in particular, needs to have an intimate knowledge of, and the ability to articulate important factors.
6 Important Factors
to consider when choosing a suitable designer to meet your needs
"Design": More than aesthetics
Effectively branding an organization entails a lot more than many would think. Yes, you need to know how to use photoshop and a computer to complete the task. But effective brand development requires abundantly more than a computer and some software.
Competition is thick
Each and every entity that exists to offer some sort of benefit to its consumer, competes with its neighbour for a tiny window of opportunity to capture the distracted attention of the public.
First impressions are key
People naturally value and/or devalue absolutely everything upon first impressions. Sometimes they even do it consciously. There's a reason we're taught not to judge a book by its cover.
Perceived value is king
Your perceived value is your customer's own perception of your product or service's merit or desirability to them, especially in comparison to a competitor's product. Needless to say, putting effort in the perception of what you offer is paramount.
It takes one to know one
Only someone who understands the facets of brand development would be able to articulate them. The key truly is in finding the right designer who is competitively priced while still putting out an end user product that doesn't sacrifice on quality.
Leave it to the pro's
If you've made it this far in the "lesson", you're obviously taking it seriously. I take the time to lay out these fundamental details to articulate the difference between the hobbyist and the professional.